Angels in America Essay - 737 Words

Angels in America nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; Everyone has his or her own personal faults in life.nbsp; Some are looked down upon more for their issues than others are.nbsp; Homosexual relationships are considered sacrilegious and unethical, so much that we scrutinize persons having those relations.nbsp; We as a society should not look down upon individuals whose sexual preference is different from our own. nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; The 80s were a time of economic growth and global power.nbsp; It is also the setting for Tony Kushners play, Angels in America.nbsp; In Kushners play it was at time of gay revelation.nbsp; Reagans reforms and policies gave homosexual people the power and†¦show more content†¦Joe is married to Harper, a woman who is addicted to Valium.nbsp; He is like Roy Cohn in that he is a well-respected person whose career would be affected if it came out that he was gay.nbsp; Joes situation is different from Roys because he is a married man that is on an adventurous path towards love.nbsp; He is experimenting with his sexuality, not really sure of what path to take.nbsp; When Joe tells his mother, Hannah, she is furious and does not believe him.nbsp; Her Mormon son is a homosexual, a hard concept for her to understand.nbsp; He is scared to reveal his secret life to society for the fear of resentment.nbsp; This is true in society that we criticize tho se who are in a homosexual relationship.nbsp; Mathew Sheppard is an obvious example.nbsp; He was a teenager murdered because he was gay in a society that does not accept such behavior.nbsp; Whose at fault for his murder, his killers or society? nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; Prior is another homosexual man in Kushners play.nbsp; He is different from Roy and Joe because he is not a professional.nbsp; Prior is also affected by theShow MoreRelatedEssay on Angels in America1621 Words   |  7 Pagesdoesnt belong. In â€Å"Angels in America† a gay fantasia on National themes, characters struggle to be themselves upon fear of whether or not society will accept them as an individual. The characters not only struggles with whether or not society will accept them, but they also struggle with their inner demons, and ultimately the question of what is truly good or evil. In this paper several characters will be analyzed and discussed from several different viewpoints. â€Å"Angels in America† is a highly dramaticRead MoreEssay on Angels in America1163 Words   |  5 PagesAngels in America The play Angels in America: A Gay Fantasia on National Themes, by Tony Kushner, contained situations in which characters’ personalities underwent great changes from the beginning of the play to the end. One of the most significant and noticeable changes was that of Harper. She was married to the character named Joe, who she knew was gay and the way she dealt with this came to relate directly to her own sanity. In part one, Harper spent a lot of time with her imaginaryRead MoreEssay about The Power of Angels in America2546 Words   |  11 PagesThe Power of Angels in America         Ã‚  Such ethical possibility is, however, founded on and coextensive with the subjects movement toward what Foucault calls care of the self, the often very fragile concern to provide the self with pleasure and nourishment in an environment that is perceived not particularly to offer them. -Eve Kosofsky Sedgwick    Demanding that life near AIDS is an inextricably other reality denies our ability to recreate a sustaining culture and social Read MoreTony Kushner s Angels Of America1180 Words   |  5 PagesTony Kushner’s â€Å"Angels in America† and Mwaganu wa Kaggia’s â€Å"Not Ashamed but so Ashamed† both explicitly address the social, religious, and political stigma associated with HIV/AIDS and homosexuality. The use of split scenes in â€Å"Angels in America† allows Kushner to demonstrate the similar ways in which both Joe and Prior respond to alienation despite having distinct personal conflicts. The two characters’ societal and personal dilemmas are most evidently intertwined in Act 2, Scene 9 of the play.Read MoreValues and Standards in Kushners Angels in America Essays1088 Words   |  5 Pagesof Joe and Roy implied in the play, â€Å"Angels in America† by Tony Kushner, while discussing how they can be both valuable and questionable. Kushner implies that religious ideals act as guidelines for those who follow them. He brings this point across with the character called Joe. A Mormon who has used those religious standards to fight off the â€Å"wrong or ugly† and has modified his behavior to what is â€Å"decent† or â€Å"Correct† (Angels in America pg. 40). Joe also talks about the pictureRead MoreThe Function of Dual Roles in Tony Kushner’s Angels in America1060 Words   |  5 PagesIn Tony Kushner’s Angels in America, the interconnection of people and events, that might ordinarily be viewed as disconnected or unrelated, is implicitly presented in the characters section. Dual roles are implemented by a playwright that has one actor portraying the roles of two or more characters, with or without thematic intentions. The use of â€Å"dual roles† in several scenes of this play can be viewed as a demonstration of Kushner’s effort in maintaining the in terconnectedness between charactersRead More A.M.Holmes Music For Torching, Seth MacFarlanes Family Guy, and Tony Kushners Angels in America1948 Words   |  8 PagesA.M.Holmes Music For Torching, Seth MacFarlanes Family Guy, and Tony Kushners Angels in America The social progression of America in the 20th and 21st centuries has been arguably advantageous. In the years following the feminist and civil rights movements, the United States has undeniably developed into the world’s leading democratic system. Women and minorities have equal citizenship status under the law. There are more females in the workforce than ever before, and formerly guarded issuesRead MoreAngels in America Essay1271 Words   |  6 PagesCarter O’Leary Angels In America Essay Rabbi Chemelwitz says in his eulogy (Millennium) that the Great Voyages of the past no longer exist. Does the play bear out the truth of his belief or not? If not, what are the new great voyages? Tony Kushner’s play, Angels In America, explores the trials of the journey of human life through the development of his characters throughout the play. When Rabbi Chemelwitz says â€Å"Great Voyages is this world do not any more exist.† (Millennium 16) he speaks onlyRead MoreExploring Spirituality in Angels in America1472 Words   |  6 Pagescoming professionals. In his play, Angels in America, Tony Kushner uses religious imagery and biblical references to help his characters find meaning in modern America as well as a means for convincing the audience that prophecy is possible in secular times and to help illustrate the age-old struggle between religious morals and sexuality in the twenty-first century. Tony Kushner, who is of Jewish descent, utilizes Christian and Mormon ideologies in the writing of Angels, but Judaism is by far the mostRead MoreAngels in America by Tony Kushner984 Words   |  4 PagesQueer Theory is the best approach by which to examine Angels in America because using Queer Theory allows us to see/ illuminates the difference between socially constructed gender and sexual acts based on sexual identity. Queer theory argues that gender is a cultural construct, that the social norms of men being masculine and women being feminine were manipulated as a culture to be seen as normal. In Angel in America, Roy Cohn is an attorney with power in his work place; he expresses a strong masculine

Police Corruption within XYZ Organization Essay - 1076 Words

Overview My memorandum is to address the issue of police corruption within xyz organization. Over quite a period of time, my investigation has revealed that police corruption has become a significant problem in this particular organization. We have substantial evidence supporting that members of xyz organization have been participating in protecting illegal activities, receiving payoffs for their cooperation with said activities, extortion, etc. These activities were highlighted as being corrupt behavior by Barker and Roebucks in 1973, and are one of the earliest typologies in this arena (Payne, 2012). These types of activities violate the trust that the public has placed in the members of xyz organization. It is commonly asserted that†¦show more content†¦deterrence through fear of the consequences. Police corruption is systemic and deserves an imperial response to reduce the likelihood of future reoccurrences (Waddington, 2010). Deterrence Theory (Payne, 2012) states that â€Å"Deterrence theory can be traced to Cesare Beccaria’s On Crimes and Punishments, a work that many have defined as the foundation of the classical school of criminological thought† (p.439). Based on this theory, there are three criteria that must be met for the punishment to be effective: (1) punishment must be swift so that the offender links the behavior of the crime with the response of the punishment, (2) punishment must be certain so that offenders know if a crime is committed then a negative consequence will occur, and (3) punishment must be proportional to the crime so that the punishment outweighs the positive benefits that an individual experiences from committing the crime (Payne, 2012, p.439). I believe this to be an important aspect to addressing criminal issues because it utilizes the classical approach, an approach that is argued by many as being the most effective at reducing criminal behavior. I also find this theory effecti ve because it addresses the punishment aspect, exactly what I believe many white-collar offenders fear as a result of criminal activity. One of the main underlying assumptions for the deterrence theory is that individuals are rational beings (Payne, 2012, p.439). Generally speaking, members of policeShow MoreRelatedEthical Issues Of The Workplace1494 Words   |  6 Pagesherself; seems to be the most affected person, the XYZ company, the employees of the company and the clients are the key organizations and people that will be affected with the issue that lies on the hand of Helen. She is the determinant of ethical and unethical behavior based on the case study (Rossouw, Prozesky, du Plessis Prinsloo, 2010). There seem to exist a conflict between the stakeholders (clients) and the employees of the organization including Helen. The employees are pressured to meetRead MoreFraud Triangle15238 Words   |  61 Pagestime† between banks to give the impression that he had money i n his accounts. In Chapter 1, we talked about what fraud is; the seriousness of the problem; different types of frauds, including customer frauds like Greer’s; how much fraud costs organizations; and the difference between civil and criminal law. In this chapter, we discuss who commits frauds and why they commit fraud. To prevent, detect, and investigate fraud, you must understand what motivates fraudulent behavior and why otherwiseRead MoreBoyer Dbq Teacher Guide10764 Words   |  44 PagesThe supportive structure and small number of documents chosen for this question are intended to make this a good starting point for teaching students to write DBQ essays. The three criteria offered for consideration create a logical pattern of organization. Each of these can be considered in turn with outside information from the student’s course and examples drawn from the documents. These include references to Spanish and French colonial efforts as well as to both the New England and ChesapeakeRead MoreStrategic Marketing Management337596 Words   |  1351 Pagescompetitor analysis 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 Learning objectives Introduction Against whom are we competing? Identifying and evaluating competitors’ strengths and weaknesses Evaluating competitive relationships and analysing how organizations compete Identifying competitors’ objectives Identifying competitors’ likely response profiles Competitor analysis and the development of strategy The competitive intelligence system The development of a competitive stance: the potential for ethicalRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPrinter/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained

Sandy and Her Beautiful Sisters Free Essays

In this story we’ll meet Sandy, who Is the â€Å"Cinderella† of this modern fairytale. She Is goodhearted, motherly, caring, modest and helpful. Sandy good looking thing’ Is her long, thick, curly hair, which she has been complimented on a few times. We will write a custom essay sample on Sandy and Her Beautiful Sisters or any similar topic only for you Order Now She Is an Independent and modern woman, but one day she decides to make a plan for her future. First of all she wants to shut her ears to the sisters’ compliments, secondly she wants to lose weight and thirdly she will let Danny. One of the sisters’ old boyfriends, sleep with her. Just for practice so she would be ready hen the prince of her life shows up. Even though Sandy’s plan seems attainable it is not as effective as Sandy wished. Sandy becomes pregnant after sleeping with Danny, and the Cinderella dream crumbles. Suddenly Sandy is both single and pregnant. The sisters try to convince Sandy that she is beautiful and there is a man, somewhere out there, waiting for her and wants her. But Sandy doesn’t believe them at all. The sisters are taking Sandy for granted, might because they don’t has a clue about that Sandy, a later time in the story, gets her own life and her own things to do than to do everything for them. The sisters are might Jealous of the skills Sandy got, she is a good cooker and to keep the house clean. The most supportive and helpful person in the story is Mrs.. Fairy, Sandy fairy godmother. She helps Sandy to take a chance and do something about her life. Mrs.. Fairy is what Sandy needs in her life, a person who can speak clearly and precisely to her. Sandy takes her first ‘step’ on her way, after she has spoken with Mrs.. Fairy. So actually, it’s because of Mrs.. Fairy that Sandy finds her happiness. In all fairytale there is a prince in this one is It Sam Prince, Sandy’s Prince Charming. Even though the three sisters all wanted him, and the fact of the two eldest being beautiful it was still Sandy and her cooking who won the prince. With help from Mrs.. Fairy. Sandy sister’s lives In the two large Intercommunicating rooms at the front of the Pelham flat, which they all shared, Sandy lives In the smallest room, with a good view over the garden. This Is a kind of symbol of their familiarity and much stronger bonds with each other, Harriet and Helena, compared to their younger sister Sandy. It was Sandy own choice to live In the smallest room. The story Is based on the moral, It doesn’t matter If you are beautiful or not, you can still have anything you want, If you fight for It. The writer proves his/her point by showing Sandy that she can get the man of her dreams. That they all three had wanted, as a reader, you see that beauty isn’t the most important thing, as it sometimes may appear, but that Sandy cooking skills brought her further, than the sisters astonishing looks, and will last forever, in contrast to beauty, w c w I leaser Walt How to cite Sandy and Her Beautiful Sisters, Papers

Integrated Marketing Communication Plan Of Toyota- My Assignment Help

Question: Describe about the Integrated Marketing Communication Plan of Toyota . Answer: Executive Summary Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high-income group. To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. The brand positioning statement of Toyota indicates that the company manufactures superior quality cars with new technologies in an energy saving approach. Moreover, the company has positioned itself to be highly environment conscious that works hard in developing clean world and prosperous society. Based on its strong performance in the Canadian automobile market, Toyota Company is anticipated to experience increasing sales and the profit is also anticipated to increase by 27%. The companys profits are anticipated to be increased by double amounts. Moreover, consolidated vehicle sales in the future years are anticipated to increase by 3% that indicates its high-income growth. Introduction: Integrated Marketing Communications serves as an expression of modern and traditional marketing strategies in order to increase the communication of regular promotional messages that is conveyed to the stakeholders of the company. Marketing communications within the global markets are needed to be conducted with care. IMC serves as the coordination and integration of all the marketing communications tools and sources within the organization within a seamless program that increases the impact on customers and several end users in decreased costs (Toyota Canada., 2016). Communication serves as a vital part of the export marketing activities and that can also be deemed necessary to offer information that buyers require to make purchasing decisions. Toyota Canada operates its business as a dealer of new and uses Vehicles of Toyota. The company offers cars, SUVs, pickup trucks, crossovers and hybrids. The company offers spare parts, roadside assistance, offers spare parts, collision repair along with several other service (Terpstra et al. 2012). The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. Market and Situation Analysis Economic Environment Considering the financial crisis, Canadian government developed certain remedy policy in order to safeguard all the important industry including automobile industry. Moreover, the Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade (Yeshin 2012). For this reason, such policies can help all the nations to protect their own automobile industries along with safeguarding other nations automobile company to gain increased market share in Canada. Toyota asked from some amount of loan from Canadian government and the loan policies of the country facilitates the automobile company to occupy increased market shares. Social Environment Toyota, Canada experiences the impacts of socio-cultural factors. The social factors those impact the companys macro-environment are increasing interest of the consumers on hybrid cars and high demand for the electric cars those serve as a great opportunity (Percy 2014). On the other hand, increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. Technical Environment Technical factors those influence Toyota in Canada, particularly as the company is involved in technological business are considered to included increased use of e-commerce and the trend of mobile technology as an opportunities for the company. Cybercrime serves threat for the company (Westwood 2013). Considering this, Toyota Company has increased opportunity in enhancing its e-commerce capabilities or gain advantage from third party e-commerce service offers for its some products sale like spare parts. Moreover, the company also has increased opportunity to advance its mobile applications for increasing consumer loyalty and engagement. Industry Environment Toyota Company in Canada experienced an increased yearly sale record within the past 10 months. Toyota is recently most profitable and the largest automobile organization within Canada. The most competitive business rivals with which Toyota competes is with Ford and Hyundai to gain increased competitive advantage within the nation. The company operates within the automobile industry (Morgan et al. 2012). For the last five years, the automobile manufactures faced issues because of increasing fuel prices and boosting environmental concerns that shifted consumers preferences from increased fuel consuming cars to the fuel-efficient cars. Competitive Environment Toyota Company deals with strong force of competition. In case of Toyota, the following external factors sere as the major contributors to the increased force of competitive rivalry within the industry environment such as increased aggressiveness of companies and increased variety and the company differentiation. Moreover, it has decreased number of large companies. Automobile companies in Canada are deemed to remain aggressive against each other in consideration to the factors of marketing and innovation (West et al. 2015). To deal with increasing competition the Canadian market, the company differentiates its automobiles in consideration to cost, fuel efficiency, brand image style and several other competitive variables. SWOT Analysis of Toyota Canada Table 1: SWOT Analysis of Toyota Strengths Positioned itself as worlds largest car manufacturer and among the top car manufacturer in Canada Superior quality and reliable image Just-in-Time manufacturing Corolla served as best selling cars Several other renowned brands Weaknesses Week understanding of Canadian market Effective distribution network Low market share in Canada in comparison to Europe Opportunities Online activities and buying Development of new models Superior hybrid technology Threats Increasing number of competitors in Canada such as Ford, BMW and Honda Increasing taxation Increase in fuel prices (Source: Mcdonald 2016) Market Segmentation and Consumer Analysis Market Segmentation Toyota Company based in Canada focuses on two major consumer segmentations namely demographic and psychographic segmentations. Considering the demographic market segment of Toyota Company, it has been observed that the company has targeted families and within this segment the upper middle high income group (Parento Strausbaugh-Hutchinson 2014). Parado and Camry are some of the companys cars of the segment those are designed for the ones those have buying power to acquire the cars of the company. Another consumer market segment is psychographic segments, Toyota has targeted the family size and along with this within this segment people of the high class. The company has also targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. These sports cars facilitate in enhancing and increasing their sense and sports passion. Considering the demand of this target consumer segment the company has decides to manufactured SUVs, MUVs and Sedan (Berthon et al. 2012). Target Market and Findings of Market Research Toyota Company in Canada has increased focus on Canadian consumers as private sector growth decreases its dependence on the government business. The Japanese automaker has increased presence in 54 nations and in Canada. In the Canadian market, it has been observed that consumer marketing is deemed increasingly important in consideration to the fact that in the Canadian states, Toyota deals with the government (Tasiyana Kahuni Rowley 2013). Within the Canadian market, the company is observed to deal with increased competition from other business rivals such as Ford. These competitors are observed to have increase experience in developing and marketing cars in several developing markets. Objectives and Goals of Toyota Mission Statement The mission statement of Toyota Canada could be summarised as follows: Practice of transparency and ethics in conducting the business operations Win over the confidence of the customers by providing services and products of greater quality at an affordable price Cultivation of a flexible business model by continual improvement throughout the value chain Expansion of the global operations for the growing market Development of a challenging workplace that promotes a sense of ownership, teamwork, mutual trust and pride Business Objectives The business objectives of Toyota Canada are briefly identified as follows: To increase the satisfaction level of the customers by providing superior quality products and services The company has designed aggressive customer satisfaction program form the showroom to parts for boosting the relationships with the customers To maintain the higher market share of Toyota in the Canadian market To maintain the ethical integrity of the business by uplifting the society and the overall nation Converting objectives to Goals Toyota has been purchasing and acquiring all the modern and advanced technologies to improve the production process, which, in turn, improve the quality of its vehicles. The organisation has formed Departmental Bureaus to improve its staff productivity. As a result, it has helped in improving quality of services. The company has recruited experienced and professional staffs in order to facilitate better communication with the customers from the entry into the shops until exit. The excellent follow-up services has further attributed to the satisfaction level of the consumers. In order to maintain the leading market position, Toyota appoints market research agencies from time to time in Canada to know about the changing trends and demands of the customers. Finally, the use of fuel-efficient machineries in the form of introduction of combined heat and power initiative has helped Toyota in minimising 600,000 tonnes of carbon dioxide emissions (Toyota Canada, 2016). Strategies and Tactics of Toyota Pricing Strategy Pricing strategy for Toyota Company is developed based on the companys business goals, needs of the target audience, market competition and substitutes presented by the competitors. The business objective of the company is to increase its profitability, tap new consumer segment and to gain larger market share. Though the pricing strategy, Toyota Company intends keep its operational costs low that will help in gaining high profits. As the company produces highly differentiated cars those are of high value premium pricing strategy is deemed suitable for the companys offerings. Value based premium pricing strategy is to be developed as the target consumers belong to high income group and tend to prefer cars having new technology and offers great value. The three major competitors of the company are Ford, Hyundai and Chrysler. These competitors of the company are observed to follow value based pricing as they intend to grab consumer base by understanding their willingness to pay and deve loping products a pr their needs. Considering the pricing strategy of its competitors, Toyota Company intends to follow value based premium pricing strategy that will make its target consumers aware of the superior value offered by the companys cars. Product Strategy Toyota has different range of products and its product lines in Canada include Toyota automobiles, lexus, Welcab, Marine, accessories, spare parts and engines. Automobiles of the company are deemed most popular. Moreover, lexus range of the company has luxurious automobiles and the company manufactures engines, spare parts, accessories and marine products (Schlegelmilch 2016). Promotion Strategy Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. The company in Canada employs personal selling by means of dealerships sales personnel those personally promotes products to certain public relations like Toyota Together Green Program which supports environment initiatives for gaining huge consumer attention (Castronovo Huang 2012). Place Strategy Dealerships serve as Toyota Companys major places for its product distribution. The following are the main places within Toyota Companys distribution strategy such as retailers and dealerships. The dealerships of the company are where most of the transactions take place. In contrast, some other retailers such as auto supply stores also offer their company with several spare parts and accessories (Shimp Andrews 2012). People Strategy Toyota Company follows the strategy of respect for people serves as the major aspect of the business philosophy. The company follows the The Toyota Way strategy ensued that the companys managers showed respect for people (Ferrell Hartline 2012). The management is also focused on effectively controlling the workforce by considering individual metrics. The management collectively worked with the companys employees to develop standard work for all tasks. Moreover, the company has developed visual control with the status boards so that all individuals can carry on with their work. Process Strategy Toyota Companys production system is a manner of making things that is considered as lean manufacturing system and just-in-time system. This has turned out to be well known (Ferrell Hartline 2012). Such production control system has been established relied on years of regular improvements with an intention of making the vehicles highly demanded by consumers in the quickest and efficient manner for offering vehicles in the market as fast as possible. Priorities, Timeframes and Responsibilities The responsibilities of the company include setting goals and accessing the progress of the key performance indicators set by the company. The corporate responsibilities of Toyota Company are to contribute to the sustainable development of the community in which it operates its business (Ferrell Hartline 2012). The priority of Toyotas top management is to enhance the shareholders value steadily over an extended term. Budgets and Controls The marketing, expense and marketing budgets have been prepared for Toyota in accordance with the proposed marketing strategy (Refer to Appendices, Appendix 1, Appendix 2 and Appendix 3). The major risks, which confront the business operations of Toyota in Canada is the weaker distribution channels of network. Due to such drawback, the organisation has failed to capture the mass market of the nation. In order to minimise such risk, a market research agency could be appointed to seek information about the available channels. Accordingly, the selection of channels could be made to increase its presence in the nation. The lack of promotional tools to generate the awareness of the Canadian customers is another major risk, which has resulted in low market share of Toyota. In order to deal with such risk, the promotional strategy has been proposed to increase the same. The global rise in fuel prices has increased the expenditures for Toyota. Accordingly, a slight increase in the selling price has been made in the sales budget to adjust with the rising expenditures. Finally, the competition risk could be minimised by product diversification and change in the long-term strategic plan. Conclusion: The objective of the paper is to develop an international marketing communication plan for Toyota Company of Canada. The paper will conduct market and situation evaluation, market segmentation and customer evaluation, strategies and tactics of the company along with developing budgets and control plan for the company. The report revealed that Canadian Federal Reserve Board developed quantitative easing policy that results in international asset price inflation in order to safeguard Canadian trade. Increasing wealth gap can serve as a threat for the automobile company. The company has an increasing opportunity to manufacture more products that can satisfy increasing interest of consumers in the hybrid and electric cars. The company has targeted high-income group those have a sporty attitude is considered by the Toyota in manufacturing Toyota Atias sports model as well as Toyota Fortuner. Toyota uses market-oriented pricing strategy for determining prices relied on market conditions. The pricing strategy of Toyota for its high-end cars follows value based pricing, as they are premium products. Toyota Companys promotion strategy in Canada encompasses all the strategies of the marketing communications. The company employs the following promotional activities such as personal selling, public relations, advertising, direct selling and sales promotion. References Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Ferrell, O. C., Hartline, M. (2012).Marketing strategy, text and cases. Nelson Education. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Schlegelmilch, B. B. (2016). Global Branding and Communication. InGlobal Marketing Strategy(pp. 153-176). Springer International Publishing. Shimp, T. A., Andrews, J. C. (2012).Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Tasiyana Kahuni, A., Rowley, J. (2013). Corporate brand relationships: the case of TOYOTA F1 Racing Team.Sport, Business and Management: An International Journal,3(1), 8-18. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Toyota Canada. (2016).Home - Toyota Canada. [online] Available at: https://www.toyota.ca/toyota/en/ [Accessed 30 Nov. 2016]. West, D., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers. Yeshin, T., (2012).Integrated marketing communications. Routledge.